49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings data, we learnt that a company requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews Throughout The World

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

15 Percent Of Clients Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of prospective customers won't even think about working with a business they can't find opinions about.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Business

This stat is one of numerous that highlight the importance of online rankings. Now that news of client satisfaction travels this quick, keeping your customers pleased is more crucial than ever.

57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for businesses with a perfect five star rating.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

Reviews Published On Twitter Can Help Improve Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general appeal of a website can only go so far.

Source: Review Trackers

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the value of being informed. User-generated content has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Usually, 142 million customers go to Yelp every month. This is as good a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also affect our buying preferences.

According to social reviews statistics, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a physician or a legal representative.

Younger people (age 18-35) are even more likely to hire an expert based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

Consumers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone