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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
95% Of Disappointed Clients Will Go Back To A Business If A Company Takes Care Of Problems Quickly And Efficiently
Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Most Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower rating actually helps your overall score.
According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Just 6 Percent Of Customers Don't Rely On Client Reviews At All
According to consumer review data, a massive 19% of customers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
15 Percent Of Visitors Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15% of potential consumers will not even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals state about first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to choose a doctor or an attorney.
Young people (age 18-35) are much more inclined to hire an expert based on online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
Clients Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Therefore, purchasing choices are made quickly.
Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their buying confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
74 Percent Of Regional Companies Have At Least 1 Google Review
One review is far from adequate to enhance your site's SERP ranking.
Taking a look at online ratings stats, we found out that a company requires to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
89% Of Individuals Like To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile internet browser, people prefer to read reviews on their mobile phones.
Source: Statista
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review stats show the basic appeal of a website can only presume when it comes to trust.
Source: Review Trackers
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually make use of them.
Although we now know why client reviews are so effective, most businesses apparently don't.
Source: LsaInsider
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those same customers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
89% Of Customers Read A Companies Reactions To Reviews
Not only do the majority of shoppers check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%
User review statistics show the purchase likelihood for an item with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center