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Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Negative Reviews Can Increase Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Reviews Published On Twitter Can Help Improve Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two thirds of companies have excellent and great rankings. Just 5% of companies have a ranking below 3 stars.
Source: Brightlocal
The Majority Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a average or negative one.
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of clients, who take note of the number of reviews is currently at 46 percent.
Source: Brightlocal
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
At the present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management stats indicate a business's reputation does not impact simply the consumers. Potential employees likewise take a look at rankings and read reviews.
Source: Deloitte
Just 6 Percent Of Customers Don't Trust Client Reviews At All
According to client review stats, a tremendous 19 percent of customers always rely on online reviews and never ever a buy without reading reviews initially.
Source: Statista
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US consumers consider reviews as 'extremely influential'.
To highlight the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
15% Of Visitors Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15 percent of possible customers won't even think about working with a business they can't discover opinions about.
Source: Statuslabs
77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs