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70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read a lot more reviews to get a better idea of how business is really doing. Don't depend on that statistic alone.
Source: Brightlocal
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.
Source: Review Trackers
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads select to take note of customers' recommendations online.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to select an attorney or a physician.
Young people (age 18-35) are even more inclined to hire a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
82% Of Consumers Check Out Review Sites Due To The Fact That They Want To Purchase A Product Or A Service And Wish To Get The Truth About The Businesses Products And Services.
Users come due to the fact that they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
Positive Reviews Encourage 68% Of Customers To Choose Local Businesses
Considering that the large bulk of consumers read reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A Lot Of Best-selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a brand-new automobile and there are several models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other customers, you manage to pick a model that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
Over Half Of People Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are obviously the more vocal ones.
Source: Statista
89% Of Individuals Prefer To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile web browser, customers choose to read reviews on their mobile devices.
Source: Statista
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
83% Of All Younger Consumers Were Asked To Leave A Review Recently
Of those asked, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
91% Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review statistics position consumers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the very same weight as suggestions from family and friends.
Source: Brightlocal
Software Application Reviews Influence Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Clients Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, buying decisions are made quickly.
Online reviews are certainly persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista