Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Considering that the vast majority of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact use them.

Although we now understand why customer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

83% Of All Younger Consumers Were Asked To Leave A Review Recently

Of those invited, 80% of customers did submit a review. Overall, businesses have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically two-thirds of companies have good and outstanding ratings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

73% Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be customers are trying to find. Almost a 3rd of customers say written reviews are the only feature that makes them believe the sites' reviews are helpful and relevant.

Source: Fan and Fuel

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a better idea of how the business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Customers Like To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, most people choose to read reviews on their cell phones.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower ranking actually helps your overall score.

According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

Regardless of how appealing your marketing is, you still need client reviews. There is no skirting around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat clients fairly typically flourish, review sites help ensure of that.

Source: Statuslabs