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53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
83 Percent Of Consumers Don't Trust Advertising
The standard channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust ads pick to take note of clients' recommendations online.
Source: Statuslabs
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some negative reviews.
Source: Capterra
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people understand the worth of being informed. User-generated material has an unassailable impact on customers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Income
Businesses that treat customers honorably generally succeed, review sites help make sure of that.
Source: Statuslabs
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our buying preferences.
According to social reviews statistics, Facebook affects over half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of consumer reviews remain without a reaction. That's too bad, because those businesses are losing customers that way.
Source: Review Trackers
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a new automobile and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.
With the help of other people, you quickly choose a model that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews
No matter how alluring your marketing is, you still require consumer reviews. There's no skirting around it. Customers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
86% Of Consumers Would Think About Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal