70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a lawyer or a physician.

Young people (age 18-35) are even more likely to hire an expert based upon online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Communicating with your customers creates trust. Even something easy like reacting to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

89% Of Consumers Review A Businesses Responses To Reviews

Not only do the majority of clients check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Reviews Published On Twitter Can Improve Online Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Overall 2 out of 3 companies have excellent and great rankings. Only 5% of companies have a rating below three stars.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

The Majority Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking in fact helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase probability for an item with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

89% Of Consumers Want To Read Reviews On Their Mobile Phones

Be it through an app or a mobile web browser, consumers prefer to read reviews on their mobile devices.

Source: Statista

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and ranking stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias