83% Of All Younger Shoppers Were Asked To Post A Review Recently

Of those asked, 80% of clients did submit a review. Overall, companies have asked 66% of all customers to give a review on their company.

Source: Brightlocal

Most Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower rating actually helps your overall rating.

According to customer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and rating statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read many more reviews to get a clear view of how business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Customers Aged 25-34 Published Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Income

Businesses that treat clients honorably usually flourish, review sites help make sure of that.

Source: Statuslabs

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive effect user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

73% Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with scores alone.

Client reviews make the stats appear more authentic which is what the prospective clients are trying to find. Almost a 3rd of consumers state composed reviews are the only function that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel