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71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to select a medical professional or a legal representative.
Younger people (age 18-35) are a lot more likely to hire an expert based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management stats show a company's reputation doesn't impact just the consumers. Potential employees likewise look at ratings and take a look at reviews.
Source: Deloitte
Negative Reviews Can Increase Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the basic appeal of a website can just go so far when it concerns trust.
Source: Review Trackers
Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated material has an unassailable effect on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
70 Percent Of Consumers Prefer To Discover A Business Via Posts And Reviews, Instead Of Advertisements
Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new automobile and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.
With the help of other people, you manage to decide on one that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
Software Application Reviews Impact Over 98% Of All Buyers
18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'really often'.
Source: Trust You
89% Of Clients Like To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile browser, people young and old prefer to read reviews on their mobile phones.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.
Source: Statista
Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Buying decisions are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone
83% Of All Younger Clients Were Invited To Give A Review Recently
Of those asked, 80% of consumers did post a review. In general, companies have actually asked 66% of all customers to leave a review on their business.
Source: Brightlocal