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Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
90% Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'extremely often'.
Source: Trust You
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Consumers Might Invest 31 Percent More With A Business That Has Great Reviews
Focus on this statistic. The better other users describe your product or service, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a new automobile and there are several models which fit your criteria. How do you select the best one for you? Well, you read the reviews.
With the help of other customers, you quickly choose one that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of clients, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
Only 6% Of Customers Do Not Rely On Client Reviews At All
According to client review data, a massive 19 percent of customers constantly rely on online reviews and never a make a purchase without reading reviews initially.
Source: Statista