53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Given that the large majority of consumers read reviews, you would want yours to be appealing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat clients fairly usually succeed, review websites help make certain of that.

Source: Statuslabs

74 Percent Of Regional Companies Have At Least 1 Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Taking a look at online rankings data, we learnt that a business requires to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Only 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to customer review stats, a whopping 19% of customers constantly trust online reviews and never ever a buy without checking out reviews initially.

Source: Statista

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Many Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower score really helps your overall score.

According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

60% Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and ranking data show people value the opinion of peers more than any other material.

Source: Collective Bias

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact make use of them.

Although we now know why customer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new car and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly choose a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics prove that 63% of client reviews stay without a reply. That's too bad, due to the fact that those companies are losing clients that way.

Source: Review Trackers