54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

Only 6 Percent Of Customers Don't Trust Customer Reviews At All

According to consumer review stats, a tremendous 19 percent of consumers always trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Individuals Want To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile internet browser, folks prefer to read reviews on their mobile devices.

Source: Statista

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Shared On Twitter Can Help Improve Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

95% Of Unsatisfied Clients Will Return To A Business If A Company Manages To Resolve Problems Rapidly And Effectively

Consumers do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Consumers Review A Businesses Replies To Reviews

Not only do many shoppers check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online ratings statistics, we learnt that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social media reviews data, Facebook impacts the majority of users' purchase decisions.

Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Generally two thirds of businesses have good and outstanding scores. Only 5% of companies have a ranking below three stars.

Source: Brightlocal