77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews Around The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Generally two-thirds of businesses have excellent and awesome ratings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Because the large bulk of customers read reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat clients honorably typically succeed, review websites help make sure of that.

Source: Statuslabs

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

The Average Review Word Count Has Become 65% Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Just 6% Of Consumers Do Not Trust Client Reviews At All

According to client review statistics, a massive 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online ratings statistics, we discovered that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Corresponding with your consumers develops trust. Even something easy like reacting to their reviews and comments can make them feel valued.

As you may expect, clients who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

77% Of Clients Would Definitely Post A Review If They Were Asked

More than a 35% would do it to inform others about their consumer encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to leave a review to help other individuals with their choice making process.

Source: Podium