Google Represents 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get a better idea of how the business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

89% Of Individuals Like To Read Reviews On Their Mobile Devices

Be it through an app or a mobile browser, people young and old choose to read reviews on their mobile devices.

Source: Statista

Majority Of Customers Won't Use A Business If It Has Less Than A 4 Star Score

This stat is one of lots of that show the value of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your clients pleased is more vital than ever.

57 percent of consumers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with an ideal five star score.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those very same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

The Majority Of Customers Aged 25-34 Posted Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Income

Businesses that treat consumers fairly normally flourish, review websites help make certain of that.

Source: Statuslabs

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select an attorney or a doctor.

Young people (age 18-35) are a lot more likely to hire an expert based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Generally, 142 million customers go to Yelp every month. This is as good a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing decisions.

According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that four out of five users are likely to trust a local business.

Source: RevLocal

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal