Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Clients

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews go on without a reaction. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Around The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the huge impact user ratings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

If They Were Asked, 77% Of Customers Would Definitely Leave A Review

More than a 35% would submit a review to notify others about their customer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

15% Of Visitors Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of prospective customers won't even think about working with a company they can't discover opinions about.

Source: Statuslabs

Consumers Might Spend 31% More With A Business That Has Terrific Reviews

Pay attention to this fact. The more detailed other users explain your services or product, the more money you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the basic appeal of a site can just presume when it pertains to trust.

Source: Review Trackers

The Majority Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

The Average Review Length Has Gotten 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs