54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Client reviews make the stats appear more authentic which is what the would-be consumers are searching for. Practically a 3rd of consumers state written reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

83% Of All Younger Consumers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did submit a review. Overall, businesses have asked 66% of all customers to give a review on their business.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Corresponding with your customers builds their trust. Even something as simple as responding to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Because the vast majority of customers read reviews, you would want yours to be appealing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

The Majority Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score actually helps your overall rating.

According to client rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Just 6% Of Customers Don't Trust Customer Reviews At All

According to consumer review statistics, a whopping 19% of customers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Income

Businesses that treat customers well generally flourish, review websites help make sure of that.

Source: Statuslabs

Consumers Might Invest 31% More With A Business That Has Great Reviews

Take notice of this statistic. The better other users describe your service or product, the more cash you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone