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88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management stats suggest a company's reputation doesn't impact simply the consumers. Prospective employees likewise look at ratings and take a look at reviews.
Source: Deloitte
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a doctor or a lawyer.
Younger people (age 18-35) are even more inclined to employ an expert based upon online reviews. Just 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
Google Represents 57.5 Percent Of All Reviews Throughout The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
83 Percent Of Clients Don't Trust Advertising
The traditional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads choose to take note of consumers' suggestions online.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.
Source: Review Trackers
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
15% Of Users Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15 percent of prospective clients will not even consider working with a company they can't find opinions about.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
72% Of Clients Will Not Take Action Unless They Check Out Some Reviews
No matter how captivating your marketing is, you still require consumer reviews. There's no way around it. Clients are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
Reviews have a huge effect on their decision when customers have to select a solution provider.
Source: DemandGenReport
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra