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A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated content can do wonders in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent increase.
Source: RevLocal
88% Of Executives View Reputation Risk As A Top Business Issue
Reputation management statistics suggest a company's reputation does not impact simply the customers. Potential employees also take a look at rankings and read reviews.
Source: Deloitte
15% Of Consumers Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of possible clients won't even consider working with a company they can't discover opinions about.
Source: Statuslabs
Positive Reviews Encourage 68% Of Customers To Use Local Businesses
Since the large majority of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
77% Of Customers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You
Reviews Shared On Twitter Can Increase Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
89% Of Customers Browse A Companies Feedback To Reviews
Not only do a lot of customers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear individuals aren't satisfied with scores alone.
Written reviews make the stats appear more authentic which is what the prospective clients are searching for. Nearly a 3rd of consumers say composed reviews are the only feature that makes them think the sites' reviews are pertinent and beneficial.
Source: Fan and Fuel
89% Of Consumers Like To Read Reviews Using Their Cell Phones
Be it via an app or a mobile web browser, everyday people choose to read reviews on their cell phones.
Source: Statista
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics reveal the general appeal of a site can only presume when it pertains to trust.
Source: Review Trackers
86% Of Customers Would Consider Composing A Review For A Business
Your customers are your most important resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you provide them a good experience.
Source: Brightlocal