49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

Reviews Posted On Twitter Can Help Boost Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

More Than Half Of Clients Aged 25-34 Gave Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Communicating with your customers establishes trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Consumers Like To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, consumers prefer to read reviews on their smart phones.

Source: Statista

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million customers check out Yelp monthly. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a lawyer or a doctor.

Younger people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more genuine which is what the prospective consumers are searching for. Nearly a 3rd of customers say written reviews are the only feature that makes them believe the sites' reviews are appropriate and useful.

Source: Fan and Fuel

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics position consumers' reviews as the most reliable source of suggestions. Online reviews generally bring the very same weight as suggestions from family and friends.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Customers

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those exact same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks