US Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When people read reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista

95% Of Disappointed Customers Will Return To A Company If A Business Takes Care Of Problems Quickly And Effectively

Clients don't expect you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out many more reviews to get an idea of how business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Service

This stat is among numerous that highlight the importance of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your customers delighted is more vital than ever.

57% of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for services with an ideal five star score.

Source: Brightlocal

Online Item Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase likelihood for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

83% Of Clients Don't Rely On Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust ads choose to take note of customers' recommendations online.

Source: Statuslabs

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now know why client reviews are so effective, most businesses obviously do not.

Source: LsaInsider

15 Percent Of Consumers Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of potential customers will not even consider working with a company they can't find viewpoints about.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general appeal of a site can just go so far.

Source: Review Trackers

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

No matter how appealing your marketing is, you still require consumer reviews. There is no other way around it. Consumers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers