Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now understand why client reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the basic popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Over Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Rating

This stat is one of many that highlight the importance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57% of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for companies with an ideal five star score.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be clients are trying to find. Practically a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are relevant and useful.

Source: Fan and Fuel

82 Percent Of Customers Check Out Review Websites Since They Wish To Purchase An Item Or A Service And Wish To Get The Facts About The Businesses Product Or Services.

Users come due to the fact that they have actually currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online ratings statistics, we learnt that a company needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal