United States Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals read reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Consumers Believe Customer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be consumers are searching for. Practically a 3rd of customers say composed reviews are the only feature that makes them believe the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% increase.

Source: RevLocal

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated material has an unassailable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

Online Product Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270 Percent

User review statistics show the purchase probability for a product with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center