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63.6% Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics reveal the general popularity of a website can only presume when it comes to trust.
Source: Review Trackers
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a doctor or an attorney.
Young people (age 18-35) are much more likely to work with an expert based on online reviews. Only 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
89% Of Clients Review A Companies Replies To Reviews
Not only do many clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
More Than Half Of People Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are surprisingly the more opinionated ones.
Source: Statista
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can likewise affect our purchasing preferences.
According to social reviews data, Facebook affects over half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
83 Percent Of Customers Do Not Trust Advertising
The standard channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to take note of clients' suggestions online.
Source: Statuslabs
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who take notice of the number of reviews is presently at 46 percent.
Source: Brightlocal
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Overall two-thirds of businesses have outstanding and awesome ratings. Just 5% of businesses have a rating below 3 stars.
Source: Brightlocal