52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Site

Typically, 142 million customers check out Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a better idea of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat customers well normally flourish, review websites help ensure of that.

Source: Statuslabs

30% Of Clients Feel Positive About A Company Which Responds To Online Reviews

Corresponding with your consumers creates trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new car and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Because the large majority of consumers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose a lawyer or a medical professional.

Younger people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

83 Percent Of Customers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust ads select to focus on customers' recommendations online.

Source: Statuslabs

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings data, we found out that a business requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal