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If They Were Asked, 77% Of Customers Would Submit A Review
More than a 35% would post a review to educate others about their customer experience and 24% would undoubtedly direct their review to the business itself.
Over a 26% would want to submit a review to help other individuals with their choice making process.
Source: Podium
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those very same customers are also going to accept slower shipping times for such products.
Source: Turntonetworks
If A Company Takes Care Of Issues Quickly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Business
Clients do not expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Generally two-thirds of companies have good and outstanding rankings. Only 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
Positive Reviews Motivate 68% Of Consumers To Use A Local Business
Considering that the vast bulk of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read a lot more reviews to get an idea of how business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
American Buyers View "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American customers.
Source: Statista
Due To The Fact That They Desire To Buy An Item Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.
Users come because they have actually currently formed a purchase decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other consumers, you quickly choose one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.
Online reviews are clearly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Customers Read A Businesses Replies To Reviews
Not only do most consumers read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
A Single Business Review Can Raise Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent boost.
Source: RevLocal
Most Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower rating in fact helps your overall rating.
According to client rating stats, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center