Software Reviews Impact Over 98% Of All Buyers

18 percent of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made quickly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

95% Of Disappointed Consumers Will Go Back To A Business If A Business Takes Care Of Problems Quickly And Effectively

Consumers don't expect you to be perfect. When things go wrong, they do expect you to remedy things. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the exact same weight as guidance from family and friends.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a legal representative or a medical professional.

Young people (age 18-35) are even more likely to work with an expert based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.

Source: Review Trackers

70% Of Customers Choose To Discover A Business Through Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When customers have to choose a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site

Generally, 142 million customers visit Yelp each month. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you manage to select one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

89% Of Customers Read A Companies Responses To Reviews

Not only do a lot of consumers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get a better idea of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

Many Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower rating really helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

74% Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online ratings data, we learnt that a business needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal