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61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Generally 2 out of 3 businesses have great and outstanding ratings. Just 5% of companies have a ranking below three stars.
Source: Brightlocal
60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and rating data show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact make use of them.
Although we now know why customer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful people know the worth of being informed. User-generated material has an indisputable effect on customers.
If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
United States Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews
When people check out reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review stats put consumers' reviews as the most credible source of recommendations. Online reviews generally bring the same weight as recommendations from loved ones.
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Google Accounts For 57.5 Percent Of All Reviews Across The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Majority Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Ranking
This stat is among many that show the significance of online scores. Now that news of customer fulfillment travels this quick, keeping your clients happy is more crucial than ever.
57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for organizations with an ideal five star rating.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Clients Read A Companies Responses To Reviews
Not only do most clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those very same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of customer reviews stay without a reaction. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010
Lately reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, concur that it increases their purchasing confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Customers Could Invest 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this fact. The more detailed other users explain your service or product, the more money you can charge and consumer review statistics reveal to us exactly how much more.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You