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52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful people know the worth of being informed. User-generated material has an unassailable effect on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
USA Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
When individuals check out reviews, they concentrate on different aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of American clients.
Source: Statista
90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
The Typical Review Length Has Actually Become 65% Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
83% Of Clients Don't Trust Advertising
The traditional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads pick to take note of customers' suggestions online.
Source: Statuslabs
15% Of Users Don't Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15 percent of potential customers won't even think about doing business with a company they can't find opinions about.
Source: Statuslabs
A Lot Of Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If They Were Asked, 77% Of Clients Would Definitely Submit A Review
More than a 35% would do it to notify others about their customer encounter and 24% would definitely direct their review to the company itself.
Over a 26% would be willing to submit a review to assist other people with their decision making process.
Source: Podium