Over Half Of Customers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

15 Percent Of Consumers Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of possible customers won't even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Usually, 142 million customers check out Yelp monthly. If you have not claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Since the huge majority of consumers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile browser, everyday people prefer to read reviews on their smart phones.

Source: Statista

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually use them.

Although we now understand why consumer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat consumers fairly normally flourish, review sites help make sure of that.

Source: Statuslabs

Online Item Reviews About An Item Can Improve Its Conversion Rate By An Unprecedented 270 Percent

User review stats show the purchase probability for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the exact same weight as recommendations from friends and family.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you manage to choose one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs