More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses actually utilize them.

Although we now know why customer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most credible source of recommendations. Online reviews usually carry the exact same weight as recommendations from friends and family.

Source: Brightlocal

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Normally, 142 million consumers go to Yelp monthly. This is as good a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also influence our purchasing preferences.

According to social reviews stats, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business.

Source: RevLocal

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Reviews Posted On Twitter Can Help Improve Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful people know the value of being informed. User-generated content has an unassailable influence on customers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

A Solitary Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated material can do miracles in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent boost.

Source: RevLocal

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Since the large bulk of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

70% Of Consumers Choose To Learn About A Business By Means Of Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

82 Percent Of Customers Go To Review Websites Because They Wish To Buy A Product Or A Service And Want To Get The Facts About Business Product Or Services.

Review sites are places that customers go to get the truth about a service, product or business. Users come because they have actually currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz