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USA Buyers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals read reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.
Source: Statista
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics suggest a business's reputation doesn't affect just the customers. Potential employees also look at rankings and read reviews.
Source: Deloitte
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, agree that it increases their buying confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Customers Could Invest 31% More With A Business That Has Excellent Reviews
Pay attention to this statistic. The better other users explain your product and services, the more cash you can charge and customer review stats show us exactly how much more.
Source: Martech Zone
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
52% Of Customers Trust A Product More If It Has Negative Reviews Also
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers expect to see some negative reviews.
Source: Capterra
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Customers
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same clients are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your website.
Source: Martech Zone
Over Half Of Consumers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are plainly the more vocal ones.
Source: Statista
70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read a lot more reviews to get an idea of how the business is actually doing. Do not depend on that figure alone.
Source: Brightlocal
The Average Review Word Count Has Become 65% Shorter Since 2010
At the present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers