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The Majority Of Customers Aged 25-34 Gave Reviews
According to Statista, the more youthful generations are apparently the more vocal ones.
Source: Statista
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat customers well normally succeed, review sites help make sure of that.
Source: Statuslabs
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
The Typical Review Length Has Become 65% Much Shorter Since 2010
Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
15% Of Users Don't Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of prospective consumers will not even think about working with a business they can't find opinions about.
Source: Statuslabs
30% Of Customers Feel Positive About A Business Which Answers Online Reviews
Keeping in touch with your customers creates trust. Even something like reacting to their remarks and reviews can make them feel appreciated.
As you may expect, clients who feel this way are ready to spend more money with a company.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'extremely often'.
Source: Trust You
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to select an attorney or a medical professional.
Younger people (age 18-35) are even more inclined to work with a professional based on online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
Positive Reviews Encourage 68% Of Customers To Use A Local Business
Because the vast bulk of customers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and rating data show individuals value the opinion of peers more than any other material.
Source: Collective Bias