67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

When customers have to choose a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

Just 6% Of Consumers Do Not Rely On Client Reviews At All

According to consumer review statistics, a whopping 19 percent of customers constantly trust online reviews and never a purchase without checking out reviews first.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

89% Of Customers Browse A Companies Feedback To Reviews

Not only do most individuals read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. However, they recognize the enormous impact user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the potential customers are looking for. Practically a third of customers state written reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

Reviews Published On Twitter Can Boost Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44% increase.

Source: RevLocal

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics show a company's reputation does not impact just the customers. Potential team members likewise take a look at ratings and read reviews.

Source: Deloitte

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Considering that the large majority of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

American Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

When people read reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs