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More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
If They Were Asked, 77% Of Customers Would Definitely Submit A Review
More than a 35% would submit a review to notify others about their customer encounter and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to give a review to assist other people with their choice making process.
Source: Podium
Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made quickly.
Online reviews are clearly persuasive, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.
Source: Review Trackers
15 Percent Of Clients Do Not Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15 percent of prospective customers will not even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
Software Application Reviews Influence Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat customers well usually succeed, review sites help make sure of that.
Source: Statuslabs
Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses
Considering that the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a legal representative or a doctor.
Young people (age 18-35) are even more inclined to hire a professional based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
Customers Might Invest 31% More With A Business That Has Excellent Reviews
Take notice of this fact. The more detailed other users describe your services or product, the more money you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Company
This stat is one of many that show the importance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your clients delighted is more vital than ever.
57% of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.
11% looked only for companies with an ideal five star ranking.
Source: Brightlocal