Just 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to customer review data, a massive 19 percent of customers always rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

86 Percent Of Customers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Almost a 3rd of consumers say written reviews are the only feature that makes them believe the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a better idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of client reviews go on without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Generally, 142 million consumers check out Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Since the huge bulk of consumers check out reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Over Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Rating

This stat is among lots of that show the significance of online scores. Now that news of consumer satisfaction travels this quick, keeping your customers pleased is more important than ever.

57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with a perfect five star ranking.

Source: Brightlocal

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually use them.

Although we now know why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider