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Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
74% Of Local Companies Have At A Minimum, One Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Looking at online ratings stats, we discovered that a business requires to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Reviews Posted On Twitter Can Boost Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element
Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically 2 out of 3 companies have great and exceptional ratings. Only 5% of businesses have a score below 3 stars.
Source: Brightlocal
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact make use of them.
Although we now know why customer reviews are so effective, most businesses obviously do not.
Source: LsaInsider
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'very often'.
Source: Trust You
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'very influential'.
To highlight the significance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those same customers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Because the vast bulk of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista