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Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and score statistics reveal people value the opinion of peers more than any other material.
Source: Collective Bias
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social reviews stats, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are likely to rely on a local business.
Source: RevLocal
83 Percent Of Consumers Do Not Trust Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust ads select to take notice of clients' suggestions online.
Source: Statuslabs
86% Of Customers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they spend at your business. They will be ready to share it if you give them a good experience.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To show the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you select the very best one for you? Well, you read reviews.
With the help of other customers, you manage to select a model that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
77% Of Consumers Would Most Likely Leave A Review If They Were Asked
More than a 35% would submit a review to educate others about their client encounter and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to post a review to help other people with their choice making process.
Source: Podium
53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of consumer reviews remain without a reaction. That's regrettable, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
Google Accounts For 57.5% Of All Reviews Across The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Clients Could Spend 31% More With A Business That Has Terrific Reviews
Take notice of this statistic. The more detailed other users explain your service or product, the more money you can charge and customer review statistics show us precisely how much more.
Source: Martech Zone
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
77% Of Consumers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs