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74% Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online rankings stats, we found out that a business needs to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews
Pay attention to this statistic. The better other users describe your services or product, the more cash you can charge and customer review statistics show us precisely how much more.
Source: Martech Zone
89% Of Shoppers Like To Read Reviews Using Their Smartphones
Be it through an app or a mobile browser, everyday people prefer to read reviews on their mobile devices.
Source: Statista
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.
Source: Review Trackers
49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's buyers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Posted On Twitter Can Help Increase Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews
Staying connected with your clients builds their trust. Even something like responding to their reviews and comments can make them feel appreciated.
As you might expect, customers who feel this way are ready to invest more cash with a company.
Source: Statuslabs
15 Percent Of Customers Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of potential customers won't even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
Just 6% Of Customers Do Not Trust Client Reviews At All
According to customer review stats, a massive 19 percent of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
83% Of Consumers Don't Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. Most users who no longer trust advertisements choose to take notice of clients' recommendations online.
Source: Statuslabs
90% Of Users Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
Google Accounts For 57.5% Of All Reviews Across The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers