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95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
15% Of Users Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15% of prospective customers won't even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also influence our purchasing decisions.
According to social reviews statistics, Facebook impacts over half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that four out of five users are most likely to rely on a local business.
Source: RevLocal
88% Of Executives Judge Reputation Risk As A Top Business Problem
Reputation management stats show a business's reputation does not affect just the customers. Potential employees also take a look at rankings and take a look at reviews.
Source: Deloitte
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
89% Of Customers Browse A Companies Responses To Reviews
Not only do most consumers read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Because They Want To Buy An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Go To Review Websites.
Review sites are locations that customers go to get the truth about a product, service or business . Users come due to the fact that they have actually currently formed a buying decision. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two-thirds of businesses have exceptional and good scores. Just 5% of companies have a score listed below 3 stars.
Source: Brightlocal
83% Of All Younger People Were Asked To Give A Review Recently
Of those invited, 80% of clients did post a review. Overall, companies have asked 66% of all customers to leave a review on their company.
Source: Brightlocal
If They Were Asked, 77% Of Clients Would Probably Submit A Review
More than a 35% would submit a review to notify others about their consumer experience and 24% would definitely direct their review to the company itself.
Over a 26% would want to submit a review to assist other people with their decision making process.
Source: Podium
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a brand-new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.
With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs