83 Percent Of Consumers Do Not Rely On Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads pick to take notice of clients' recommendations online.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management stats show a business's reputation doesn't impact simply the customers. Potential employees also look at rankings and read reviews.

Source: Deloitte

A Lot Of Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Only 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to consumer review stats, a whopping 19% of customers always trust online reviews and never a buy without checking out reviews first.

Source: Statista

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing customers see. Still, users focus on other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online scores statistics, we found out that a company needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Clients Might Spend 31 Percent More With A Business That Has Fantastic Reviews

Take note of this fact. The more detailed other users describe your service or product, the more money you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those same customers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks