Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now know why client reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have a massive effect on their decision when clients have to select a service provider.

Source: DemandGenReport

A Lot Of Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Google Represents 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the potential customers are searching for. Nearly a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our buying decisions.

According to social media reviews stats, Facebook impacts the majority of users' purchase choices.

Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

74 Percent Of Regional Companies Have At Least One Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online rankings stats, we discovered that a business needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

70 Percent Of Customers Choose To Discover A Business Via Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

No matter how appealing your marketing is, you still need client reviews. There's no other way around it. Clients are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal