One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an unassailable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Reviews Published On Twitter Can Help Increase Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those very same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Because the huge majority of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

More Than Half Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

77% Of Consumers Would Certainly Submit A Review If They Were Asked

More than a 35% would leave a review to notify others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would want to give a review to help other people with their decision making process.

Source: Podium

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the huge effect user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

83 Percent Of Clients Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. Most users who no longer trust ads pick to pay attention to customers' recommendations online.

Source: Statuslabs

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal