91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge effect user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get an idea of how business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Data reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

73% Of Customers Think Client Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more genuine which is what the prospective clients are looking for. Practically a third of customers say written reviews are the only function that makes them believe the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize An Organisation

This stat is one of many that highlight the importance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your clients delighted is more important than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for companies with a best five star rating.

Source: Brightlocal

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

When clients have to pick a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Reviews Published On Twitter Can Improve Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to pick one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

Many Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to consumer review statistics, a whopping 19% of consumers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online ratings data, we found out that a company requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

95% Of Disappointed Clients Will Go Back To A Business If A Business Manages To Resolve Problems Quickly And Effectively

Customers do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday