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United States Buyers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various elements of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
Reviews Shared On Twitter Can Boost Online Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics show that 63% of client reviews stay without a reply. That's regrettable, due to the fact that those companies are losing customers that way.
Source: Review Trackers
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online rankings data, we found out that a business requires to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Leading Business Concern
Reputation management statistics show a company's reputation does not impact simply the clients. Prospective employees also take a look at rankings and take a look at reviews.
Source: Deloitte
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers expect to see some negative reviews.
Source: Capterra
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A Lot Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.
Source: Review Trackers