52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74% Of Regional Businesses Have At Least One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings stats, we learnt that a company needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews

Communicating with your consumers creates trust. Even something as simple as reacting to their reviews and comments can make them feel valued.

As you may anticipate, clients who feel this way are going to spend more money with a business.

Source: Statuslabs

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated material has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact utilize them.

Although we now know why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

95% Of Dissatisfied Clients Will Return To A Business If A Business Makes An Effort To Fix Issues Quickly And Efficiently

Clients do not expect you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

US Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When people read reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA consumers.

Source: Statista

91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the very same weight as suggestions from friends and family.

Source: Brightlocal

83% Of All Young Customers Were Invited To Submit A Review Recently

Of those asked, 80% of clients did post a review. In general, companies have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics show the basic popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a medical professional or a legal representative.

Younger people (age 18-35) are much more likely to work with an expert based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

89% Of Individuals Prefer To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile internet browser, consumers choose to read reviews on their mobile devices.

Source: Statista

67% Of Customers Say Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

Reviews have a massive impact on their decision when clients have to choose a service provider.

Source: DemandGenReport

Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

Customers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are basically ads.

Source: Martech Zone