Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you quickly select a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

70% Of Customers Choose To Learn About A Business Through Reviews And Posts, Rather Than Ads

Ads are all well and good, but it's worth attempting a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Corresponding with your customers establishes trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

82% Of Consumers Check Out Review Websites Since They Wish To Purchase A Service Or An Item And Wish To Get The Truth About The Businesses Products And Services.

Review sites are places that people go to get the facts about a product, business or service . Users come because they have actually already formed a buying decision. The majority of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

The Average Review Word Count Has Gotten 65% Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Reviews Shared On Twitter Can Increase Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Overall two-thirds of businesses have outstanding and awesome rankings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Just 6% Of Consumers Do Not Trust Client Reviews At All

According to customer review statistics, a massive 19 percent of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated material has an indisputable influence on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Probably Post A Review

More than a 35% would leave a review to advise others about their customer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other individuals with their decision making process.

Source: Podium

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

83% Of All Young People Were Asked To Give A Review Recently

Of those asked, 80% of consumers did submit a review. In general, businesses have actually asked 66% of all clients to post a review on their company.

Source: Brightlocal

15% Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of potential customers won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs