Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying choices are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

95% Of Unsatisfied Customers Will Return To A Company If A Company Deals With Problems Quickly And Efficiently

Customers don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and ranking statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats show a company's reputation doesn't affect simply the clients. Prospective employees also look at scores and take a look at reviews.

Source: Deloitte

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Review A Companies Feedback To Reviews

Not only do the majority of consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

The Average Review Word Count Has Become 65% Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

Google Represents 57.5 Percent Of All Reviews Globally

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Shared On Twitter Can Help Grow Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an unassailable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Over Half Of Clients Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista