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The Typical Review Length Has Gotten 65% Much Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
82 Percent Of Consumers Check Out Review Sites Since They Want To Purchase A Service Or A Product And Wish To Get The Facts About Business Products And Services.
Review websites are places that people go to get the facts about a business, service or product . Users come because they have currently formed a buying decision. The majority of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
Half Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful people know the worth of being informed. User-generated material has an unassailable impact on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
If They Were Asked, 77% Of Consumers Would Most Likely Give A Review
More than a 35% would leave a review to educate others about their client encounter and 24% would probably direct their review to the company itself.
Over a 26% would want to leave a review to help other individuals with their decision making process.
Source: Podium
Most Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new automobile and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.
With the help of other consumers, you manage to choose one that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
89% Of Customers Review A Companies Replies To Reviews
Not only do a lot of clients read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general appeal of a website can just go so far.
Source: Review Trackers
30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Staying connected with your customers develops trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.
As you might anticipate, clients who feel this way are ready to spend more cash with a business.
Source: Statuslabs
67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When clients have to choose a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
Google Accounts For 57.5% Of All Reviews Across The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Positive Reviews Motivate 68% Of Customers To Choose A Local Business
Given that the large bulk of consumers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
15% Of Visitors Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of prospective clients will not even consider doing business with a company they can't discover viewpoints about.
Source: Statuslabs
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated content can do wonders in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent increase.
Source: RevLocal
70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is in fact doing. Don't depend upon that statistic alone.
Source: Brightlocal
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the huge effect user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc