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Google Accounts For 57.5% Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a far-off second.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Business
This stat is one of many that highlight the value of online rankings. Now that news of customer fulfillment travels this quick, keeping your clients delighted is more important than ever.
57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11 percent looked just for services with a best five star score.
Source: Brightlocal
89% Of Clients Browse A Businesses Responses To Reviews
Not only do a lot of clients read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
American Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews
When individuals read reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US clients.
Source: Statista
83% Of All Younger Consumers Were Invited To Submit A Review Recently
Of those invited, 80% of clients did submit a review. In general, companies have asked 66% of all customers to give a review on their company.
Source: Brightlocal
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses really utilize them.
Although we now understand why consumer reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Customer reviews make the statistics appear more authentic which is what the prospective clients are looking for. Almost a 3rd of consumers say written reviews are the only feature that makes them think the sites' reviews are pertinent and beneficial.
Source: Fan and Fuel
A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Profits
Businesses that treat consumers fairly typically flourish, review websites help ensure of that.
Source: Statuslabs
15 Percent Of Consumers Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15% of potential consumers won't even consider doing business with a company they can't find opinions about.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our purchasing decisions.
According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.
Facebook reviews stats reveal that four out of five users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal