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Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made quickly.
Online reviews are clearly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Over Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Rating
This stat is among many that highlight the value of online ratings. Now that news of customer fulfillment travels this fast, keeping your consumers delighted is more crucial than ever.
57% of customers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for services with a best five star ranking.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose a doctor or a legal representative.
Young people (age 18-35) are even more inclined to work with a professional based on online reviews. Only 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics show the basic popularity of a site can just go so far when it comes to trust.
Source: Review Trackers
90 Percent Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your website.
Source: Martech Zone
73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with ratings alone.
Client reviews make the stats appear more genuine which is what the potential clients are trying to find. Practically a 3rd of consumers say written reviews are the only feature that makes them think the websites' reviews are beneficial and appropriate.
Source: Fan and Fuel
15% Of Customers Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of prospective clients will not even consider working with a business they can't discover opinions about.
Source: Statuslabs
95% Of Unhappy Consumers Will Go Back To A Company If A Company Makes An Effort To Resolve Problems Quickly And Effectively
Customers do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Site
Generally, 142 million consumers check out Yelp on a monthly basis. This is as great a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal